complain over the increase of DSTV
subscription rates that took effect on the 1st of April, and also rally for support to boycott
DSTV services in Nigeria. A subscriber said:
"When I saw that the date was 1st of April,
I dismissed it thinking DSTV was trying to
play an April fools' day prank. But it's real."
DSTV announced an increase in its subscription rates for all its services in March, saying the increase will take effect from April 1, 2015.
In a press release, Philip Wahome DSTV's
Communication Manager,said "In determining a price increase, Multichoice takes into account many factors including the impact on the subscriber, current inflation and efficiencies effected within the company that may offset the necessity for a price increase. Unfortunately, it is necessary annual basis due to rising costs to the business. Our pricing reflects the cost of doing business and the necessary return on capital in order to ensure a world class, reliable and sustainable pay
television service".